Fame and Uniqueness: Measuring What Makes a Cover Memorable Highlights: Romaniuk’s Distinctive Brand Asset framework (2018) splits brand memorability into two axes — Fame (exposure history) and Uniqueness (visual distinctiveness) — but only one of them is recoverable from a picture. We build a full measurement pipeline on top of Gemini 2.5 Pro: genuine pairwise visual-distinctiveness judgments aggregated with the Bradley–Terry model (not a single holistic LLM call), a 13-family literature-grounded absolute-scoring taxonomy, and real…
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